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I actually put in “What’s Your Hill To Die On” as the title and the reason I did is that because I did a presentation the other night and during that presentation, I mentioned the “hill to die on” or you know finding your voice and what’s your hill to die on and most people hadn’t heard of it and I thought many of you might know that I taught English to postgraduate students for quite a few years, so I love English and I love English grammar, and I love idioms and I’ve been sprinkling that all over the place and I thought I wonder how many people are familiar with it.

Are you familiar with it? “Your hill to die on” so basically what it means is that you have real conviction about something that you will stand by and that you’ll defend that point of view and it’s great for finding your authentic voice. 

Really finding what you’re passionate about and the conversations that you’ll have. The post that you’ll make, so for example for me a hill to die on, I believe that without strategy in business, It’s going to be really tough to survive and so I mean I’m a business strategist so that stands to reason. But that’s a hill I’ll die on, I will defend that point of view.

The staggering rate of small business failure is enough to you know make anybody crazy but a huge number of them get into strife because they don’t have all that strategic planning and infrastructure.

The webinar that I delivered was actually about social media blueprint which of course is all about strategy and having a plan and having every tiny piece of content that you produce strategically linked to your business goals because as business owners we put in a truckload of work into our social media. 

If we’re active on there, it can be overwhelming but it really doesn’t need to be if you’ve got a strategy. So that’s one of my hills to die on and you know the opposite is true too. You hear people say, “Well that’s not a hill I die on so I’m not gonna defend that point,”  you know that could go either way but when you truly believe something.

So I’m gonna ask you, what is a hill you would die on or what is your hill to die on so what do you really believe and that’s why you’re in business because you believe. It’s Simon Sinek that says, find people who believe what you believe because that’s where we really grow and we really connect.

So what you really truly believe is just irrefutable and it is a hill you would die on. 

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