Google analytics, I’m sure you’ve heard of it, it’s absolutely amazing!
But do you use it for your business? That’s my question.
If you didn’t know, Google Analytics is simply a tracking code that you can put into your website, and then when people come to visit, Google Analytics will drop in a little cookie into their browser and then it follows them around. Whatever they’re doing on your site you get to see it because Google Analytics will put it all together in a beautiful little report for you.
You can see it’s really fascinating because it will give you such beneficial information on content and how you run your website. It will even tell you which blog articles are being read and how they score compared to others.
Occasionally, you discover really interesting things. I’ve put up occasional book reviews because I enjoy reading. I’m always reading and so occasionally, I think to myself “I’ll just do a quick book review”.
They perform quite well on my website, so it’s one of those things that I keep thinking I must do more of.
Google Analytics will give you feedback, and in turn it can help you to create content. It will also give you great information about your avatar the people who are actually visiting your website, it will give you like all sorts of demographics; age, gender, all that sort of things.
I just put together a Master Class for the members of my Thrive! Business Community about Google Analytics and we looked at Kajabi Analytics too because that’s where my conversions take place in my website.
What’s interesting is that it’s all organic traffic, so I get a real comparison to where I send my pay traffic, which is interesting too, so it’s just a win-win with Google Analytics. I really do urge you to install it if you haven’t.
If you look at your data regularly, at least once a month, take a bit of a look and set some time aside so you can dig really deep and have a look at what’s really happening.
Now one of the metrics that I will mention to you is the bounce rate. Bounce rate means that they came and they left and they didn’t do anything else. They didn’t click on anything, they didn’t buy anything, they didn’t opt into anything. They came and they left, and if that’s really quick, then it tells you that something’s up.
They’re not finding what they want on your website, or it takes too long for your page to load, so it’s a good way of identifying tech issues if you’ve got them.
If your bounce rate becomes really high, it’s good to take a bit of a look why it’s happening. Doing so can give you practical information you can use. Also, if your bounce rate is way too high, then you can look and think “Okay I’m not engaging them, what can I do here to engage them quickly?”
On one of my other sites where I do have conversions and opt-ins, I managed to get my opt-ins from around 21% up to 61% and it was reviewing analytics that gave me that information. I then started monitoring it really closely and tweaking it. Google Analytics can be really helpful and like I said, I’ll now create more book reviews because I know visitors to my site like them so that’s something that I will look at.
With bounce rate, of course, the lower it is the better, but Google Analytics doesn’t technically know the difference between a good bounce rate and a bad bounce rate, so they just tell you that this is the percentage of people who come to your site and they leave that one page, they don’t go any further.
If you’ve got a one-page website for whatever reason, whether it’s a blog or you might have it because you’re launching and that’s your Master Class page, then the bounce rate is going to be really high but it doesn’t necessarily mean it’s a bad thing. So that’s just worth bearing in mind, and like I said, you can tweak it to see what’s going on.
So, what is a good bounce rate? Well according to my research, 40% to 60% bounce rate is average. Ideally, you’d like to have your bounce rate below 40%, and if it’s above 60% then you want to work on getting it down. If it is a bad rate for you, like I said it can mean tech issues, or, you may have a one-page website so it can mean other things, but if you have a look and you think you need to actually get that bounce rate lower, you’ve got a number of things you can do.
Make your content more engaging, get them to opt into something. Make sure your load rate is not too slow and see if there’s any tech issues going on.
There you have it, have a look at your Google Analytics and see what’s happening. See what your demographics are doing and see that you’re providing the content that will engage them.
Have a great day!